The ecommerce platform for coffee roasters
Sell more coffee.Reach more people.
Get everything you need to grow your coffee business online. Manage orders, wholesale accounts, and coffee subscriptions from one platform.
How coffee roasters use Merchant Tech
Ship coffee orders, or let customers pick them up in person.
Automatically get the best shipping rates and the right box size for every order.
Ship coffee orders, or let customers pick them up in person.
Automatically get the best shipping rates and the right box size for every order.
Sell and manage recurring orders.
Customers can customize, pause, or cancel their subscription any time.
Stop taking wholesale orders by phone or email.
Handle wholesale accounts from the same dashboard as retail.
See when you’ll run low on inventory.
Plan your roasting schedule around upcoming subscription orders.
More coffee, more revenue with subscriptions
Let customers put their coffee orders on autopilot with customizable subscriptions.
Customize settings
Decide how shipping calculates and what happens to paused orders.
Give customers control
Customers can manage, pause, or cancel their subscriptions anytime. And you can too.
Recover lost sales
Send automated emails when a payment fails, without blasting their bank with retries.
Make wholesale orders easier for you and your customers
Run your wholesale operation from the same platform as your retail store. Set custom pricing, gate access, and offer flexible payment terms.
Gated access
Set up a password-protected wholesale storefront
Custom pricing
Set custom pricing per wholesale account
Net terms
Offer net terms and pay-later options at checkout
Arabian Garden
12 oz / Whole Bean
$15.00
Automatic invoices
Automate invoicing with payment links and customer accounts
Invoice
May 6, 2026
It’s time coffee roasters had tools that fit them
There’s more to selling coffee online than just launching a website. Merchant Tech supports roasters with better tools for their day-to-day, all in one dashboard.
Know what and when to roast
Plan your roasting schedule ahead of time with inventory forecasting that shows you what’s coming down the pipeline for subscription orders.
- See upcoming subscription orders in your dashboard
- Forecast demand across all products
- Get alerts before inventory runs low
Get the word out about your coffee
Help people find you online with built-in SEO tools. Plus, keep customers in the loop with order and shipping emails from your dashboard.
- SEO tools to boost organic traffic
- Mailchimp and Klaviyo integrations
- Unlimited email sends
Trust your site to perform 24/7
Rely on a high-performing store with 99.99% uptime, fully managed hosting, and SSL security, so you never lose a sale to downtime.
- 99.99% uptime
- Fast load times on every device
- SSL security included
- Mobile-responsive design built in
Save time and money on shipments
Pay less per shipment with automatic best-rate carrier selection and right-sized boxes for every order.
- Automatic best-rate carrier selection
- Right-sized box matching based on your inventory
- Support for ship, pick-up, and local delivery
- Bulk order fulfillment and label printing
Hear from a merchant who made the switch
“Other platforms I’ve tried, you’re on your own. But Merchant Tech actually handled the migration for me, and made sure nothing got lost in the transition. I couldn’t believe I was getting that level of support for free.”
Jake Duenckel
Founder, Bottle to Flame
Everything for just one price
- All features included
- Unlimited staff accounts
- Unlimited products
- Unlimited emails
- 24/7 priority human support
- Continuous updates and improvements
Save more with an all-in-one platform
Most ecommerce platforms charge extra for plugins or require an upgrade just to access the tools you need to grow. With Merchant Tech, everything is built in for one monthly price. No plugins to manage and no upsells to worry about later.
Subscriptions
Automated charges, customer accounts, full order customization
$99+/mo
subscription plugin
+ transaction fees
Wholesale
Private storefront, net terms, invoicing, per-customer pricing
$49+/mo
B2B wholesale features
Shipping
Automatic best-rate carrier selection
$19+/mo
shipping plugin
Total: $79/mo
Total: $167+/mo
plus transaction fees and multiple vendors
See your store on Merchant Tech
Book a demo to see the platform, or send us a message.
Frequently asked questions
No problem. We can migrate your store for you, including your full website, product catalog, incoming orders, and customer data. Our free white-glove migration service transfers every part of your online store to Merchant Tech with no disruption to sales or uptime.
If your current platform doesn’t support the features you need to grow, or charges too much for them, you could benefit from our all-in-one platform. What we typically see with coffee roasters is a lack of affordable tools for managing subscriptions and wholesale storefronts. Many also run into issues with inventory forecasting and integration with tools like QuickBooks. Merchant Tech solves all of these with built-in features and live, human support.
We can help you launch. While we don’t offer a website builder at this time, if you provide a web design, we can build it for you. From there, our team helps you set up your products, configure shipping and tax details, connect payment processing, and get your store ready for customers.
Both physical and digital products are supported. If you sell merchandise, gift cards, digital codes for courses, or anything else alongside your coffee, you’re covered.
You can add your in-store inventory as products available for purchase online. At this time we don’t provide a POS system for in-store purchases.
Tax rates are applied automatically at checkout based on your customer’s location. The platform automatically collects the sales tax and gives you clear visibility into where you need to register and file.
The traditional ecommerce model outsources features to app developers who set their own prices. We do things differently by building every feature directly into the platform so all merchants benefit without paying extra. We believe small businesses deserve the tools they need to scale online, without gatekeeping or upcharging. With our pricing model, we both win when you grow.