The ecommerce platform for coffee roasters
There’s an easier way to sell your coffee online
Get everything you need to sell more coffee online including subscriptions, wholesale orders, and website hosting all on one platform.
How coffee roasters use Merchant Tech
Fulfill and ship orders
Orders come in, you fulfill them in two clicks. Best-rate shipping options keep costs low for everyone.
Drive recurring revenue with subscriptions
Let customers put their coffee orders on autopilot with fully customizable subscriptions.
Custom options
Set modifiers for bag size, grind, delivery frequency, and any custom option you need
Customer control
Customers can manage, pause, or cancel their subscriptions anytime
Fulfill your way
Flexible fulfillment options for ship, pick-up, or local delivery
Make wholesale orders easier for you and your customers
Run your wholesale operation from the same platform as your retail store. Set custom pricing, gate access, and offer flexible payment terms — all included, no upgrades required.
Gated access
Set up a password-protected wholesale storefront
Custom pricing
Set custom pricing per wholesale account
Net terms
Offer net terms and pay-later options at checkout
Automatic invoices
Generate invoices automatically after checkout with payment links and account terms
Key tools coffee roasters need to grow
There’s more to selling coffee online than just launching a website. Merchant Tech offers inventory forecasting, online visibility, secure website hosting, and best-rate shipping, all in one dashboard.
Know what and when to roast
Plan your roasting schedule ahead of time with inventory forecasting that shows you what’s coming down the pipeline for subscription orders.
- See upcoming subscription orders in your dashboard
- Forecast demand across all products
- Track stock levels in real time
- Get alerts before inventory runs low
Get the word out about your coffee
Help people find you online with built-in SEO tools. Plus, keep customers in the loop with order and shipping emails from your dashboard.
- SEO tools to boost organic traffic
- Mailchimp and Klaviyo integrations
- Unlimited email sends
Trust your site to perform 24/7
Rely on a high-performing store with 99.99% uptime, fully managed hosting, and SSL security, so you never lose a sale to downtime.
- 99.99% uptime
- Fast load times on every device
- SSL security included
- Mobile-responsive design built in
Save time and money on shipments
Pay less per shipment with automatic best-rate carrier selection and right-sized boxes for every order.
- Automatic best-rate carrier selection
- Right-sized box matching based on your inventory
- Support for ship, pick-up, and local delivery
- Bulk order fulfillment and label printing
Hear from a merchant who made the switch
“Switching platforms is usually painful. Not this time. They handled everything and it was the smoothest transition I’ve ever experienced. Now, my website looks the way I want it to, and my inventory finally updates automatically based on what I actually have, even for bundles.”
Everything for just one price
- All the features on this page
- Unlimited products
- Unlimited emails
- 24/7 customer support
- Continuous updates and improvements
Save more with an all-in-one platform
Most ecommerce platforms charge extra for plugins or require an upgrade just to access the tools you need to grow. With Merchant Tech, everything is built in for one monthly price. No plugins to manage and no upsells to worry about later.
Platform access
Your store, website, and built-in features
$95+/mo
Subscriptions
Automated charges, customer accounts, full order customization
+ $99/mo + transaction fees
Wholesale
Private storefront, net terms, invoicing, per-customer pricing
+ $49/mo
Shipping
Automatic best-rate carrier selection
+ $19/mo
Migration
Full website and data transfer by an experienced team
+ $50 - 500
Total
$79/mo
everything in one platform
$262+/mo
+ managing multiple apps and migration fee
You save
$2,796/year
See your store on Merchant Tech
Frequently asked questions
What if I’m already on another ecommerce platform?
No problem. We can migrate your store for you, including your full website, product catalog, incoming orders, and customer data. Our free white-glove migration service transfers every part of your online store to Merchant Tech with no disruption to sales or uptime.
Why would I switch to Merchant Tech?
If your current platform doesn’t support the features you need to grow, or charges too much for them, you could benefit from our all-in-one platform. What we typically see with coffee roasters is a lack of affordable tools for managing subscriptions and wholesale storefronts. Many also run into issues with inventory forecasting and integration with tools like QuickBooks. Merchant Tech solves all of these with built-in features and live, human support.
What if I don’t have a website or store yet?
We can help you launch. While we don’t offer a website builder at this time, if you provide a web design, we can build it for you. From there, our team helps you set up your products, configure shipping and tax details, connect payment processing, and get your store ready for customers.
What kinds of products can I sell besides coffee?
Both physical and digital products are supported. If you sell merchandise, gift cards, digital codes for courses, or anything else alongside your coffee, you’re covered.
Can I manage my cafe or in-store retail from Merchant Tech?
You can add your in-store inventory as products available for purchase online. At this time we don’t provide a POS system for in-store purchases.
Do you handle sales tax compliance?
Tax rates are applied automatically at checkout based on your customer’s location. The platform automatically collects the sales tax and gives you clear visibility into where you need to register and file.
How is it possible that I get all this for one price?
The traditional ecommerce model outsources features to app developers who set their own prices. We do things differently by building every feature directly into the platform so all merchants benefit without paying extra. We believe small businesses deserve the tools they need to scale online, without gatekeeping or upcharging. With our pricing model, we both win when you grow.