Giving merchants a way out of the get started phase
Merchant Tech is the platform you use to sell and keep selling, without friction from apps or gated access to better tools. Because behind the platform is a team that hustles for small businesses.
This might sound familiar
Our founder is a merchant who built a business he loved, then ventured into ecommerce to bring his products to more people. He got his store up and running, but the platform was a constant battle.
What he heard from other business owners was a similar story. Some were about to cough up thousands for what they hoped would finally be their perfect ecommerce setup. Others were on year two of building a halfway decent storefront, struggling to make something work that didn't cost an arm and a leg.
After four years, he finally decided to build his own platform. The result is something we now get to share with businesses everywhere — an all-in-one platform that empowers merchants to do more while keeping more of what they earn.
As we continue to innovate, the founding principles still guide everything we build: give more merchants access to the premium tools they actually need based on what they experience every day.
Alex Hansen
Founder and CEO
Ecommerce should be for everyone, not just enterprise
The norm is for ecommerce platforms to use a model that keeps their pockets deep: bring merchants in with a low base price, then charge for everything else. Need a feature your plan doesn't have? You have to pay for a third-party app. Need more wholesale catalogs or team accounts? Time to upgrade.
By eliminating the app ecosystem, developing features in-house, and offering everything for one price, we're able to provide a more cohesive platform at a fraction of the price.
See what it's like to switch from ShopifyHow we value merchants
Everything we build, and how we build it, starts with what merchants actually need.
Transparent pricing
For small businesses, every line item matters. That's why every customer gets every feature at one transparent price.
Keep it simple
Where other platforms add complexity, we remove it — offering simple solutions to merchants' real problems.
Hands-on support
When you need help, you won't be passed around. You'll get hands-on support from a team invested in your needs.
People first
People are the heart of any business. We build solutions, support our customers, and lead our team with that in mind.
Chat with someone on our team
Book a session to see the platform, or just send us a message. Either way, we're happy to help.